Advertising Genius

There are some big marketing geniuses out there- Steve Jobs reiterating his status again with the iphone.

Only rarely do you see true advertising genius. The ones that break away from the norm and create something that sells.

The latest eBay ads do not mention eBay at all. In fact, one has no idea that they are eBay ads until one goes to the website they want you to go to- www.windorphins.com

They have completely bypassed the 'buy me' or 'remember me' type of advertising and created a fun thing. After all, why do you shop? Why did my friend just buy $300 shoes? Why did I order the laptop?

Its not because she or I needed the shoes or laptop. Its because shopping is fun. The fun goes away after a while and we are all ready to buy the next cool thing.

What better way to advertise a shopping site than to highlight and remind us of the fun?